Every stitch tells a story
Brand Story
Tita Bun Collective started during COVID lockdown. I was finishing college and stumbled across a small embroidery machine on Facebook Marketplace. There wasn’t a business plan. I just wanted to make something.
After finishing school I was starting a career in tech marketing. The work was exciting, but I quickly realized the corporate path wasn’t where I wanted to stay. What began as a creative outlet slowly grew into something bigger.
The name Tita Bun carries pieces of my identity. In Tagalog, tita means auntie, someone who brings people together with warmth and care. In Hawai‘i pidgin, where I grew up, tita can also describe a bad b*tch, a confident woman. The name holds both meanings.
Today, Tita Bun Collective is a Seattle-based creative embroidery studio where everyday pieces become something personal, stitched with intention and meant to last.

Nikki, the creator and artist behind TBC
Brand Values
• Community over competition.
• Wearable art that tells a story.
• Making creativity accessible and joyful.


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